2011年2月10日星期四

Yahoo going to make 'Digital Newsstand'


Yahoo has announced a "digital newsstand" called coach handbags wholesale outlet Livestand for tablet devices and cell phones that has been designed to deliver content from the company's various sites and online publications.

Livestand has been designed for portable devices, so that articles, photos, videos, graphics and ads are optimized for the screens and interfaces of mobile phones and tablet PCs, the company said Thursday.

Livestand will tailor content delivered to users based on a variety of factors, including their interests, their location and the time of day, and will draw from Yahoo properties like Sports, News, Finance, OMG and Flickr.

The platform will have embedded social media capabilities that publishers can take advantage of to engage readers and foster interaction among them, Yahoo said.

Livestand will be initially available as an coach mia hotsale application for Apple's iPad and Android tablet devices in the first half of this year. Versions for mobile phones and for browsers will be delivered later.

"Livestand brings the best of magazines and the best of the Web," said Irv Henderson, vice president of product management for Yahoo Mobile and Connected Devices, during a press conference.

Although Yahoo officials only showed Livestand featuring content from Yahoo properties during the press conference, they said the company is already working with an initial set of external publishers, whom they declined to name.

"It's a digital platform and we're its first customers," Henderson said.

Livestand will let publishers generate revenue both from advertising and from subscriptions.
The current user experience for publications on tablet devices leaves a lot to be desired for readers and advertisers, said Blake Irving, executive vice president and chief product officer for Yahoo.

Tablet versions of digital magazines and newspapers are "mostly PDFs" that aren't as engaging and interactive as they should be, Irving said.

Livestand has been designed to make content truly personalized and interactive, and advertising to combine the impact of television and the precision and richness of digital, he said.

没有评论:

发表评论