2010 novelties of Swiss brand watch Piaget at the Mandarin Oriental

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Swiss luxury brand Piaget watch, well-known for its high-jewellery timepieces and complicated watches, had its launch party to introduce the 2010 novelties at the Mandarin Oriental, Bangkok last week.

The launch event was hosted by Thomas Bouillonnec, general manager of Piaget Southeast Asia, together with Suthin Jiramaneekul, managing director of S.T. Dimension, Piaget exclusive distributor in Thailand.

Highlight of the launch was the unveiling of three new timepieces from the Piaget "Unique Art of Enamelling" collection. They are the large model of Piaget Altiplano with Laeliocattleya, the large model of Piaget Miss Protocole with butterfly motif, and the Piaget Altiplano with translucent grey-green enamel designed for men.

Enamel has been used to embellish jewellery and other gold adornments since ancient times. Watchmakers adopted enamel from the 15th century onwards. From then on, craftsmen perpetually fine-tuned their techniques to the point of developing four distinct methods: champleve, cloisonne, flinque and miniature enamelling.

Manufacture de Haute Horlogerie Piaget has revived the art of enamelling over the previous century. The brand uses this artistic craft to create only one-of-a-kind or limited edition pieces, with painters, glaziers and master enamellers decorating the watch dials and cases with incredible finesse.

The large model Piaget Altiplano is housed within an 18-carat white gold case set with brilliant-cut diamonds and equipped with Piaget 430P ultra-thin mechanical movement. On the dial is the Irene yellow Laeliocattleya orchid, painted using the technique of miniature enamelling. Beneath the flower lies a finely hand-guilloche base coated with a layer of translucent enamel according to the flinque technique.

The large model Piaget Miss Protocole comes with a beautiful butterfly motif. The watch is housed in an 18-carat white gold case adorned with champleve enamel and set with 324 brilliant-cut diamonds and the Piaget 57P quartz movement. It is available in a limited edition of only 10 pieces.

The men model's Piaget Altiplano is housed in an 18-carat white gold, 38mm case. It features a flinque dial that exhibits exquisite guilloche work beneath a shimmering veil of translucent grey-green enamel. It beats to the rhythm of an ultra-thin Piaget 430P mechanical movement measuring 2.1mm thick.

Also showcased at the event was Piaget 2010 novelties featuring eight new watches - two for gentlemen and six for ladies.

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